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5min chapter
Slack: Sara Yin on navigating content marketing in a tech giant’s world.
Content, Briefly
Evolution of Slack: From Early Adoption to Acquisition
Exploring Slack's journey from early adopters to enterprise users, addressing the impact of founder Stuart Butterfield's blog post 'We Don't Sell Saddles Here'. The chapter also discusses challenges post-acquisition by Salesforce, focusing on content integration, audience alignment, and unique content marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode