Content, Briefly

In this episode of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approach, content performance, and more.************************Timestamps:00:00 Intro02:21 Who is Jessica Walker?03:03 Jessica’s background.03:51 What is MEDDICC? 04:40 How does MEDDICC help customers?05:33 MEDDICC’s ICP.06:39 Different implementation plans based on customers.08:09 What does media mean at MEDDICC?10:57 SMEs' expertise in content implementation. 11:44 Enabling people using a media approach. 15:30 Channel and product perspectives. 19:08 How to build a media arm without a massive budget?21:42 Does remote work affect video production? 23:17 Competitor analysis.27:10 B2C side of MEDDICC. 27:43 Content performance measurement and attribution.30:53  Important personality traits and skills.33:29 Learn more about Jessica and MEDDICC and get in touch.34:09 Outro************************Useful Links:MEDDICC Website: https://meddicc.com/Jessica on LinkedIn: https://www.linkedin.com/in/jessicajadewalker/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by our friends at Tealhq.com.

Josh Palmer, Head of Content at OnBoard, discusses content leadership, challenges in board collaboration, diversifying content strategy, tips for crafting authentic content, AI in content creation, and content performance measurement in an engaging podcast.

Sean Blanda, VP of Content at Crossbeam, discusses building a successful content team and the importance of trust and communication in a remote work environment. They explore Crossbeam's marketing strategy, the role of SEO, and the value of building an email list. They also touch on the journalistic approach to content marketing, integrating events into content, and the quality versus quantity debate. Additionally, they discuss content creation tools, AI's role in content production, and the superiority of human-made content.

Zoe Hawkins, Principal Content Manager at Sumo Logic, discusses the importance of curiosity in content creation, the technical perspective of content at Sumo Logic, the content optimization process, existing content inventory management tools, content attribution and important metrics, Sumo Logic's CTA dynamics, marketing organization at Sumo Logic, team collaboration with different departments, tips for staying aligned with the team, and the importance of soft skills.

Fara Rosenzweig, Head of Content Marketing at WorkRamp, shares her expertise on multimedia content strategy. She discusses the evolution of content marketing and the shift from traditional methods to engaging formats like video and podcasts. Fara emphasizes the importance of tailoring content for diverse personas in various industries and outlines project management strategies for effective vendor communication. She also highlights the role of multimedia in enhancing audience engagement and the significance of aligning content with business goals.

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.************************Timestamps:(00:00) - Intro (02:33) - Who is Molly Talbert? (03:04) - Molly’s background. (03:37) - Challenges of content marketing in Switchboard. (05:15) - Switchboard’s content marketing team. (06:56) - What is Switchboard? (08:44) - Switchboard's features. (11:53) - Category creation on Switchboard. (12:57) - Competitive advantage of Switchboard. (14:29) - Switchboard’s content strategy. (16:15) - Impact of async on work culture. (20:04) - Switchboard’s content KPIs. (21:24) - Experimentation with multimedia content. (23:03) - Content marketing personas. (25:32) - Success stories from a content perspective. (27:14) - Learn more about Molly and Switchboard and get in touch. (28:04) - Outro. ************************Useful Links:Switchboard Website: https://www.switchboard.app/Molly on LinkedIn: https://www.linkedin.com/in/mollytalbert/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, discusses balancing PLG and sales-led motion, verticalizing content, video and social in 2024 plans, and their 'AI hackathon'. They talk about Calendly's journey, content strategy challenges, team structure, metrics for evaluating content, product marketing in PLG motions, and content prioritization. Other topics include successful content pieces, personal reflections on scheduling links, and Calendly's AI summit.

On episode #39, Jimmy speaks with Nicole Lee from Partnero. They discuss:- How Nicole manages content across multiple brands- How she stays in touch with customer needs and feedback- The moment her company realized its messaging was broken👉 You can follow Nicole Lee on LinkedIn here: https://www.linkedin.com/in/nicolelee-content-strategist/👉 You can learn more about Partnero here: https://www.remotecompany.com/

Alina Benny, Head of Content SEO at Aura, scaled their blog to over one million monthly page views. She shares her secrets to success, including the importance of freelancers and detailed SOPs. Alina discusses the balance between helpfulness for readers and SEO, emphasizing a targeted content strategy in the B2B SaaS space. She highlights the role of technology in household efficiency and effective content management. Additionally, she offers insights into diverse content strategies and adapting to algorithm changes for better engagement.

Caitlin Burns, the Content and SEO lead at Dovetail, reveals how she scaled content production to an impressive 50 articles per month. She shares her strategic approach of collaborating with subject matter experts to ensure quality. Caitlin also discusses the phased rollout of her content strategy, highlights the importance of data-driven insights for customer engagement, and explains best practices for creating authentic content, especially in sensitive areas like finance and health, ensuring compliance and reliability.