Content, Briefly
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programsโthings like content org structure, KPIs, workflows, meeting agendas, and much more.
This podcast is presented by Superpath, the internet's best content marketing community.
Latest episodes
Oct 30, 2023 โข 26min
MNTN: Mel Yap on the necessity of a well-rounded content program
On episode #30, Jimmy speaks with Mel Yap from MNTN. They discuss:- Why MNTN doesn't rely on any single marketing channel- How mastering tools has become a career advantage- Why the content team meets weekly to look at metrics- How Mel balances content creation, email marketing, team mangement and more๐ You can check out Mel Yap's personal site here: https://www.mellieyap.com/๐ You can follow Mel Yap on LinkedIn here: https://www.linkedin.com/in/melissayap/๐ You can learn more about MNTN here: https://mountain.com/
Oct 23, 2023 โข 38min
Living Cozy: Ash Read on content businesses and niche media sites
Ash Read, co-founder of Frontcourt Studio, discusses turning a side project into a full-time gig, the lessons B2B sites can learn from niche media sites, the importance of learning tools like Webflow, and how to prioritize content when you have tons of ideas.
Oct 16, 2023 โข 48min
Recart: Aaron Orendorff on low-volume, high-impact content
Aaron Orendorff, content marketing specialist, discusses low-volume, high-impact content approach, measuring data points with a dollar sign, Recart's SaaS + service model, lessons from working at Shopify, and landing a byline in the New York Times.
Oct 9, 2023 โข 43min
Teal: Lia Zneimer's mission to turn 500,000 users into customers
On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss:- How to convert 510,000 users into paying customers- What B2B marketers can learn from B2C (and vice vers`a)- Ideas for using social media more effectively- Lia's advice on career development๐ You can follow Lia Zneimer on LinkedIn here: https://www.linkedin.com/in/liazneimer/๐ You can learn more about Teal here: https://www.tealhq.com/
Oct 2, 2023 โข 35min
Freshpaint: A content strategy crash course with Mark Rogers
Mark Rogers, Director of Content Marketing at Freshpaint, dives into the crucial elements of creating effective content strategies in the healthcare sector. He discusses the balance between strategic detail and vagueness while emphasizing the importance of quick wins. Mark highlights how Freshpaint navigates data privacy and compliance, transforming traditional marketing methods. He also shares insights on utilizing generative AI in content creation, stressing the need for human expertise to ensure quality and relevance in healthcare marketing.
Sep 27, 2023 โข 37min
Ogilvy: Ashly Stewart on creating amazing user experiences
On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss:- ELI5: What exactly is UX writing?- How Ashly approaches writing projects- How a career in content marketing prepared her for this new career- What content marketers can learn from UX folks๐ You can follow Ashly Stewart on LinkedIn here: https://www.linkedin.com/in/ashstew7/๐ You can learn more about Ogilvy here: https://www.ogilvy.com/
Sep 18, 2023 โข 38min
Mutiny: Stewart Hillhouse's "owned audience" framework
Stewart Hillhouse, the content marketing lead at Mutiny, emphasizes the importance of building trust over prioritizing SEO. He advocates for an 'owned audience' approach, focusing on personalized experiences rather than chasing metrics. Hillhouse delves into the power of authentic community-building in SaaS, stressing transparency and collaboration as key elements. He also discusses how personalization can enhance user experiences and suggests innovative content creation techniques, underscoring the importance of adapting to market changes.
Sep 11, 2023 โข 35min
Sacra: Jan-Erik Asplund's process for creating content worth paying for
Jan Erik-Asplund, Co-founder of Sacra, shares insights on creating valuable content that investors will pay for. He discusses the evolution of their research platform and the challenges faced in private markets. Jan reveals innovative content strategies, including using public data to find 'golden nuggets' and leveraging AI for efficiency. He emphasizes the importance of engaging narratives and the process of repurposing content to maximize reach and monetization. This conversation is a goldmine for anyone looking to elevate their content game!
Sep 4, 2023 โข 37min
SimpleTexting: How Nathan Ellering tackled his first 90 days on the job
"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss:- How Nathan approached his first 90 days on the job- How to ""pay the bills"" with SEO to free you up to try new things- Delivering on search intent without content- Why marketing teams need developer resourcesNathan also writes about marketing on his Medium blog: https://ellering.medium.com/๐ You can follow Nathan Ellering on LinkedIn here: https://www.linkedin.com/in/nathanellering/๐ You can learn more about SimpleTexting here: https://simpletexting.com/"
Aug 28, 2023 โข 38min
Inscribe: How Brianna Valleskey ensures total sales/marketing alignment
On episode #21, Jimmy speaks with Brianna Valleskey from Inscribe. They discuss:- Brianna's process for training (and being trained by) sales teams- How her team supports a long and technical sales cycle- Why "booked sales calls" is her favorite content metric๐ You can check our her personal website here: https://www.braveink.co/๐ You can follow Brianna Valleskey on LinkedIn here: https://www.linkedin.com/in/briannavalleskey/๐ You can learn more about Inscribe here: https://www.inscribe.ai/
