Content, Briefly Freshpaint: A content strategy crash course with Mark Rogers
Oct 2, 2023
Mark Rogers, Director of Content Marketing at Freshpaint, dives into the crucial elements of creating effective content strategies in the healthcare sector. He discusses the balance between strategic detail and vagueness while emphasizing the importance of quick wins. Mark highlights how Freshpaint navigates data privacy and compliance, transforming traditional marketing methods. He also shares insights on utilizing generative AI in content creation, stressing the need for human expertise to ensure quality and relevance in healthcare marketing.
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Quick Wins
- Focus on quick wins in the first few weeks of a new content role.
- This helps you understand the audience and build rapport before deep diving into strategy.
Early Impact
- Early wins establish credibility and demonstrate the value of content.
- This makes stakeholders more receptive to long-term strategies.
Presenting Strategy
- When presenting a strategy, start with the goals and then address the challenges.
- Show how the strategy overcomes those challenges to achieve the desired outcomes.