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Recart: Aaron Orendorff on low-volume, high-impact content
Oct 16, 2023
Aaron Orendorff, content marketing specialist, discusses low-volume, high-impact content approach, measuring data points with a dollar sign, Recart's SaaS + service model, lessons from working at Shopify, and landing a byline in the New York Times.
48:09
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Quick takeaways
- Focusing on value over volume is crucial in marketing, considering factors like average deal size and long-term commitment.
- Recart plays a vital role in the Shopify ecosystem, emphasizing the need for trust in SMS marketing and the use of account-based marketing and referrals.
Deep dives
Measuring Volume of Value is Key in Marketing
The speaker highlights the importance of focusing on the volume of value rather than simply measuring volume in marketing. The main idea is that not all metrics are created equal, and it is crucial to consider factors such as average deal size and long-term commitment when evaluating success. The speaker encourages a shift towards measuring the bread and butter regular size contracts and identifying opportunities to secure big contracts every month.
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