Content, Briefly Recart: Aaron Orendorff on low-volume, high-impact content
Oct 16, 2023
Aaron Orendorff, content marketing specialist, discusses low-volume, high-impact content approach, measuring data points with a dollar sign, Recart's SaaS + service model, lessons from working at Shopify, and landing a byline in the New York Times.
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Shared Network
- Aaron Orendorff and Jimmy have a shared network but haven't met.
- Orendorff expresses nervousness and excitement about the podcast.
Pitching Articles
- When pitching articles, submit the full piece, not just an idea.
- Show how it fits the publication (e.g., mock it up on their homepage).
Recart's Focus
- Recart offers SMS marketing for Shopify, focusing on growth.
- Many businesses hesitate with SMS due to cost and trust concerns.