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2min chapter
Recart: Aaron Orendorff on low-volume, high-impact content
Content, Briefly
Introduction
This chapter emphasizes the importance of measuring the value, rather than just the volume, of leads and visitors. They discuss the average deal size and commitment as crucial metrics, as well as introducing the guest, Aaron Orndorf, and discussing his role at Recart and lessons learned from working at Shopify.
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