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21min chapter
Recart: Aaron Orendorff on low-volume, high-impact content
Content, Briefly
Building a Career in B2B Marketing
The speakers discuss their journey into B2B marketing and highlight the importance of effective communication. They share their experiences in guest posting, landing a byline on the New York Times, and providing valuable content when pitching. They also talk about challenges in marketing a text marketing SMS app called Recart and the advantage of their background in working with big D to C brands.
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