Content, Briefly Sacra: Jan-Erik Asplund's process for creating content worth paying for
Sep 11, 2023
Jan Erik-Asplund, Co-founder of Sacra, shares insights on creating valuable content that investors will pay for. He discusses the evolution of their research platform and the challenges faced in private markets. Jan reveals innovative content strategies, including using public data to find 'golden nuggets' and leveraging AI for efficiency. He emphasizes the importance of engaging narratives and the process of repurposing content to maximize reach and monetization. This conversation is a goldmine for anyone looking to elevate their content game!
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Sacra's Mission
- Sacra helps private market investors by creating research on startups due to the opacity of this market.
- They provide data and trends for investors, founders, and employees.
Sacra's Freemium Model
- Sacra offers free weekly email summaries and company one-pagers.
- Paid memberships provide data sets and expert interviews for deeper analysis.
Target Selection Strategy
- Sacra prioritizes analyzing large private companies with a contrarian viewpoint.
- This strategy helps them attract attention and offer unique insights.