Sacra: Jan-Erik Asplund's process for creating content worth paying for
Content, Briefly
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Strategic Company Analysis and Content Creation
This chapter explores the methodology for selecting companies for analysis, emphasizing a balance between company size and unconventional insights. It discusses the importance of engaging narratives, leveraging public data, and identifying key data points to create compelling content for email newsletters. The conversation highlights the evolution of content creation strategies, focusing on the meticulous process from company selection to crafting engaging email narratives.
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