Content, Briefly

Benyamin Elias from Podia discusses leveraging creators' skills and audiences for SaaS companies. They explore the changing landscape of content marketing, the evolution of the creator economy, and strategies for reaching individual business owners and expanding markets.

Hillary Nussbaum, the Director of Corporate Marketing at Code Climate, brings a unique blend of storytelling from her background in unscripted television to the world of technical marketing. She shares how her experience has shaped her approach, emphasizing the importance of understanding audience needs over mere product features. The conversation explores the challenges of technical marketing, the balance between SEO and thought leadership, and the critical role of messaging in engaging a technical audience effectively.

On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss:- How she's built a business she loves running- How she secures great projects over and over again- Tips for diversifying income streams and chasing novelty👉 You can follow Kaleigh Moore on LinkedIn here: https://www.linkedin.com/in/kaleighmoore/👉 You can learn more about Lumen Ventures here: https://www.kaleighmoore.com/

Join Nigel Stevens, CEO of OGM, a specialist in organic growth for SaaS companies. He sheds light on why B2B SaaS content struggles with trust and reveals that 80% of buyers still prefer Google for information. Nigel emphasizes the need for authentic content and discusses the balancing act between product-led growth and personal engagement with customers. He also explores the increasing importance of video content and how AI is reshaping marketing strategies, keeping pace with an impatient audience.

Ty Magnin, Animalz CEO, discusses lessons from customers and sales, the importance of SEO in 2024, and recommendations for diversifying content.

On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss:- Why Greg believes video is the future of content (for real this time)- Why learning new skills has been so much fun- How video is taking content marketers back to their roots- What he learned doing content at scale at ShopifyYou can read Greg's personal blog here: https://www.gregoryciotti.com/👉 You can follow Greg Ciotti on LinkedIn here: https://www.linkedin.com/in/ciotti/👉 You can learn more about Kapwing here: https://www.kapwing.com/

On episode #30, Jimmy speaks with Mel Yap  from MNTN. They discuss:- Why MNTN doesn't rely on any single marketing channel- How mastering tools has become a career advantage- Why the content team meets weekly to look at metrics- How Mel balances content creation, email marketing, team mangement and more👉 You can check out Mel Yap's personal site here: https://www.mellieyap.com/👉 You can follow Mel Yap  on LinkedIn here: https://www.linkedin.com/in/melissayap/👉 You can learn more about MNTN here: https://mountain.com/

Ash Read, co-founder of Frontcourt Studio, discusses turning a side project into a full-time gig, the lessons B2B sites can learn from niche media sites, the importance of learning tools like Webflow, and how to prioritize content when you have tons of ideas.

Aaron Orendorff, content marketing specialist, discusses low-volume, high-impact content approach, measuring data points with a dollar sign, Recart's SaaS + service model, lessons from working at Shopify, and landing a byline in the New York Times.

On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss:- How to convert 510,000 users into paying customers- What B2B marketers can learn from B2C (and vice vers`a)- Ideas for using social media more effectively- Lia's advice on career development👉 You can follow Lia Zneimer on LinkedIn here: https://www.linkedin.com/in/liazneimer/👉 You can learn more about Teal here: https://www.tealhq.com/