Content, Briefly

Jess Cook from Lasso discusses marketing strategies, investing in audio and video content, understanding customers, team communication, and achieving a 12x content repurposing multiplier. They also talk about creating video content for the podcast and tracking progress in content marketing. The importance of daily stand-ups and flexibility in goal-setting is highlighted.

Ben Bradbury, Co-founder of Workweek, talks about their talent-first approach to B2B content and the importance of empowering writers. They also discuss how to repurpose content for maximum impact and how to run virtual events. Other topics include collaborating with creators, building an audience first, engaging with communities, and the challenges of transitioning to podcasting.

On episode #18, Jimmy speaks with Kyle Kuczynski from MessageDesk. They discuss:- How Kyle scaled content as a marketing team of one- Addressing thousands of use cases with limited resources- How to choose topics when there are infinite choicesThis episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/👉 You can follow Kyle Kuczynski on LinkedIn here: https://www.linkedin.com/in/kyle-kuczynski/👉 You can learn more about MessageDesk here: https://www.messagedesk.com/This episode is brought to you by The Juice.As marketers, we're constantly trying to stay up-to-date with the latest trends... algorithm updates, new social networks, distribution tactics, email best practices, and so much more.And that's why we need "The Juice." With over 100,000 resources, The Juice is the ultimate content hub, specifically built for content marketers.The Juice's curated recommendations introduce you to creators, brands, communities and more who can help you learn and grow as a marketer.Plus, with The Juice's new feed and monthly email updates, you'll stay in the know without wasting time browsing through more content. You can even tailor your email digest to your preferences, so you'll only see stuff you're interested in.If "time saved and knowledge-gained" sounds good to you, signup for a free account at https://app.thejuicehq.com/. We'll also leave a link in the show notes.Thanks so much to the Juice team for their support of Superpath and this podcast. Hope you enjoy this episode!

Lane Scott Jones, Head of Content Marketing at Zapier, shares how she achieved a staggering 454% ROI on content marketing. She reveals strategies behind scaling her team from four to twenty and the remarkable output of 85 articles each month. The discussion dives into the integration of AI to streamline editing workflows and highlights the significance of community engagement and automation in content success. Lane also addresses the challenges of demonstrating content's value amidst budget cuts and economic uncertainty.

On episode #16, Jimmy speaks with Kristin Hillery from Voiceflow. They discuss:- Where content and brand overlap- Building a content strategy around a product- Why small teams and good vendors thrive together👉 You can follow Kristin Hillery on LinkedIn here: https://www.linkedin.com/in/kristinhillery/👉 You can learn more about Voiceflow here: https://www.voiceflow.com/

On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss:- Why Arrows doesn't have or want a content calendar- The importance of platform-native content- Why Arrows puts an "unsubscribe" link at the top of every newsletter👉 You can follow Stuart Balcombe on LinkedIn here: https://www.linkedin.com/in/stuartbalcombe/👉 You can learn more about Arrows here: https://arrows.to/

On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss:- Enterprise content strategy and org chart- The huge importance of content ops- Advocating for resources, people and tools👉 You can follow Sonja Jacob and Mahu Sims on LinkedIn here: https://www.linkedin.com/in/sonjajacob/ 👉 You can learn more about Meta here: https://about.meta.com/

On episode #13, Jimmy speaks with George Chasiotis from Minuttia. They discuss:- How George started and grew Minuttia- The "content recession"- How Minuttia has protected itself from A.I.👉 You can follow George Chasiotis on LinkedIn here: https://www.linkedin.com/in/georgioschasiotis/👉 You can learn more about Minuttia here: https://minuttia.com/

Ramli John, the Product Growth Marketer and Director of Content at Appcues, delves into the intricacies of running a mature content program. He discusses innovative content strategies, emphasizing collaboration in small teams and the evolution from SEO to thought leadership in SaaS. Ramli also explores the exciting potential of generative AI in content creation and shares his favorite productivity tools. With insights into user onboarding and engagement, he offers a roadmap for businesses to convert free users into lifelong customers.

Gia Laudi, CEO and Founder of Forget the Funnel, discusses the nuances of customer-led growth strategies for SaaS companies. She emphasizes the importance of understanding real customer needs and aligning marketing efforts with broader business goals. Gia delves into the significance of product activation as a key success metric and how strategic content marketing can enhance customer acquisition and retention. She also shares insights from her journey in writing a book on customer experience, balancing collaborative efforts with business responsibilities.