Content, Briefly Workweek: Ben Bradbury's advice on talent-first content strategy
Aug 14, 2023
Ben Bradbury, Co-founder of Workweek, talks about their talent-first approach to B2B content and the importance of empowering writers. They also discuss how to repurpose content for maximum impact and how to run virtual events. Other topics include collaborating with creators, building an audience first, engaging with communities, and the challenges of transitioning to podcasting.
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Supercharge Your Newsletter
- Workweek helps creators supercharge their newsletters by providing infrastructure and support.
- This formalized approach helps creators overcome the initial enthusiasm hump and stay committed.
Content as a Flywheel
- Focus on building a sustainable media company, not just short-term subscriber metrics.
- Newsletters are the central flywheel for Workweek, driving other product development.
Newsletters vs. Podcasts
- Newsletters are effective for capturing data and understanding your audience early on.
- Podcasts are better for retention and building parasocial relationships, but data is less precise.