Workweek: Ben Bradbury's advice on talent-first content strategy
Content, Briefly
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Building a Sustainable Newsletter with Sub Stack
This chapter explores the benefits of using an existing infrastructure like Sub Stack to build a newsletter, including support with ad salespeople and sponsorships. It emphasizes the importance of commitment, endurance, and understanding the creator's vision in building an engaged audience. The pros and cons of launching a newsletter versus a podcast are discussed, with newsletters seen as a capture mechanism and podcasts as a retention mechanism.
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