Workweek: Ben Bradbury's advice on talent-first content strategy
Content, Briefly
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Building an Audience First, Importance of Intention
This chapter emphasizes the importance of building an audience first, as it leads to a better understanding of the product and potential customers to sell to. It also highlights the difference between attention and intention and discusses their business model and how it can accelerate the process of becoming an industry expert. Additionally, Manuja, a trusted partner in content marketing, offers their services to navigate financial uncertainty and drive ROI without overstretching the budget.
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