Content, Briefly Arrows: Stuart Balcombe on platform-native content and knowing your reader
8 snips
Jul 17, 2023 AI Snips
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Transcript
Episode notes
HubSpot Focus
- Arrows switched to a HubSpot-centric approach after realizing teams didn't want another platform.
- This shift led to content growth by addressing the lack of resources on HubSpot post-sale use cases.
Content Strategy
- Ditch the content calendar and focus on customer needs.
- Test content on LinkedIn, then repurpose successful pieces into your newsletter.
Newsletter as Product
- Treat your newsletter as a product, iterating based on reader feedback.
- Prioritize native content and easy consumption over click-throughs.