2min chapter

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Arrows: Stuart Balcombe on platform-native content and knowing your reader

Content, Briefly

CHAPTER

How to Rank Faster With HubSpot Terms Than the Domain Ever Did

Trying to rank for anything against HubSpot is pretty tricky. One of the first things that we did there was ask LinkedIn, would anybody want a walkthrough for setting up HubSpot for this use case? And what happened was that we got a bunch of questions back from people who were trying to implement specific ideas. We then went and found all the questions or created new questions in the HubSpot community - which does rank because it's community. So we ranked much quicker with video for HubSpot terms than the domain ever did. That meant that pretty quickly, even if we weren't ranking, the arrows domain wasn't ranking, we had the YouTube video in the accepted answer in the second

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