How to Kill a Content Calendar That Failed

All our reporting is in HubSpot. We recorded seven episodes of the Happy Customers podcast. It didn't help the business in the way that we wanted to and it took a lot of time. More recently, starting Q2, we were pretty bullish on workshops,. Didn't have the pipeline impact that we expect. They'll probably be more or deeper in the funnel, more customer focused than sort of new folks.