4min chapter

Content, Briefly cover image

Arrows: Stuart Balcombe on platform-native content and knowing your reader

Content, Briefly

CHAPTER

How to Create a Successful Newsletter

I find the newsletter interesting for a few reasons. It's not like you write content for a blog and then the newsletter is a distribution method. The happy customers newsletter is branded in and of itself. So it's a very different expectation that if you subscribe, you will get something in it other than just a blog post and a button to click to it. And I think another thing that is maybe a D was certainly a personal approach that I have with content is the content isn't, you know, ship and forget. It's content is a product. If it doesn't solve for the job, then we need to make it better or delete it. Right? Nobody ever deletes anything

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