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Arrows: Stuart Balcombe on platform-native content and knowing your reader

Content, Briefly

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How to Make Your Email More Readable

It's not buried at the bottom, but there's a link in the first paragraph like above the content. We have seen unsubscribe rates sort of jump around depending on what we're sending. But if we tell you what is in this email and you don't think it's valuable, please unsub subscribe.

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