Arrows: Stuart Balcombe on platform-native content and knowing your reader
Content, Briefly
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How to Write a Hook in a LinkedIn Post
If people don't believe this thing is going to help them, then I'd rather they don't get stuck in it. See the unsubscribe link at the top of your email and don't click it because they want it. To me, that sort of goes to the same end as like, you're sort of only as good as your worst content.
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