2min chapter

Content, Briefly cover image

Arrows: Stuart Balcombe on platform-native content and knowing your reader

Content, Briefly

CHAPTER

How to Write a Hook in a LinkedIn Post

If people don't believe this thing is going to help them, then I'd rather they don't get stuck in it. See the unsubscribe link at the top of your email and don't click it because they want it. To me, that sort of goes to the same end as like, you're sort of only as good as your worst content.

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