AI and Content: A Different Approach

Stuart: I think the thing that we have, how to talk ourselves into a little bit is that there certainly is benefits using AI and content. We're going to go relatively hard and relatively quickly into a programmatic SEO type approach with AI. But we're viewing it as two very separate things. This is content that is for search. Its only job is to get somebody to the arrow's domain. Once they're there, we want them to discover the things that we actually wrote as quickly as possible. And then continue to create the stuff that only we can create.