2min chapter

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Arrows: Stuart Balcombe on platform-native content and knowing your reader

Content, Briefly

CHAPTER

The Importance of Measurement

I still feel like the long term approach, we just try to help people and educate and emanate good vibes is the best approach. I mean, revenue is obviously a very lacking indicator, right? There's a lot of dependency in there on, you know, close rate. It's a long way downstream. Yeah. So the qualified pipeline is the thing that we look at on a weekly, monthly, so quarterly basis,. Like based on like defined ICP, like how many deals are we generating from marketing? And then the two other things that he would say are certainly not quantitative in the same way. That's sort of, unsolicited reply rate. Or getting a feature request

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