
Arrows: Stuart Balcombe on platform-native content and knowing your reader
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The Importance of Education in HubSpot Integration
The arrows product, this is a collaborative customer onboarding tool built for HubSpot. We actually made that switch in April, 2022. It's sort of night and day, arrows versus other tools that maybe plug into HubSpot. The approach that we took to being CRM centric and building such a really building at HubSpot first product. That was a lot of what sort of sparked how we saw a really big uptake in content growth last year.
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