Content, Briefly

Ty Magnin, Animalz CEO, discusses lessons from customers and sales, the importance of SEO in 2024, and recommendations for diversifying content.

On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss:- Why Greg believes video is the future of content (for real this time)- Why learning new skills has been so much fun- How video is taking content marketers back to their roots- What he learned doing content at scale at ShopifyYou can read Greg's personal blog here: https://www.gregoryciotti.com/👉 You can follow Greg Ciotti on LinkedIn here: https://www.linkedin.com/in/ciotti/👉 You can learn more about Kapwing here: https://www.kapwing.com/

On episode #30, Jimmy speaks with Mel Yap  from MNTN. They discuss:- Why MNTN doesn't rely on any single marketing channel- How mastering tools has become a career advantage- Why the content team meets weekly to look at metrics- How Mel balances content creation, email marketing, team mangement and more👉 You can check out Mel Yap's personal site here: https://www.mellieyap.com/👉 You can follow Mel Yap  on LinkedIn here: https://www.linkedin.com/in/melissayap/👉 You can learn more about MNTN here: https://mountain.com/

Ash Read, co-founder of Frontcourt Studio, discusses turning a side project into a full-time gig, the lessons B2B sites can learn from niche media sites, the importance of learning tools like Webflow, and how to prioritize content when you have tons of ideas.

Aaron Orendorff, content marketing specialist, discusses low-volume, high-impact content approach, measuring data points with a dollar sign, Recart's SaaS + service model, lessons from working at Shopify, and landing a byline in the New York Times.

On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss:- How to convert 510,000 users into paying customers- What B2B marketers can learn from B2C (and vice vers`a)- Ideas for using social media more effectively- Lia's advice on career development👉 You can follow Lia Zneimer on LinkedIn here: https://www.linkedin.com/in/liazneimer/👉 You can learn more about Teal here: https://www.tealhq.com/

Mark Rogers, Director of Content Marketing at Freshpaint, dives into the crucial elements of creating effective content strategies in the healthcare sector. He discusses the balance between strategic detail and vagueness while emphasizing the importance of quick wins. Mark highlights how Freshpaint navigates data privacy and compliance, transforming traditional marketing methods. He also shares insights on utilizing generative AI in content creation, stressing the need for human expertise to ensure quality and relevance in healthcare marketing.

On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss:- ELI5: What exactly is UX writing?- How Ashly approaches writing projects- How a career in content marketing prepared her for this new career- What content marketers can learn from UX folks👉 You can follow Ashly Stewart on LinkedIn here: https://www.linkedin.com/in/ashstew7/👉 You can learn more about Ogilvy here: https://www.ogilvy.com/

Stewart Hillhouse, the content marketing lead at Mutiny, emphasizes the importance of building trust over prioritizing SEO. He advocates for an 'owned audience' approach, focusing on personalized experiences rather than chasing metrics. Hillhouse delves into the power of authentic community-building in SaaS, stressing transparency and collaboration as key elements. He also discusses how personalization can enhance user experiences and suggests innovative content creation techniques, underscoring the importance of adapting to market changes.

Jan Erik-Asplund, Co-founder of Sacra, shares insights on creating valuable content that investors will pay for. He discusses the evolution of their research platform and the challenges faced in private markets. Jan reveals innovative content strategies, including using public data to find 'golden nuggets' and leveraging AI for efficiency. He emphasizes the importance of engaging narratives and the process of repurposing content to maximize reach and monetization. This conversation is a goldmine for anyone looking to elevate their content game!