Content, Briefly

Mark Rogers, Director of Content Marketing at Freshpaint, dives into the crucial elements of creating effective content strategies in the healthcare sector. He discusses the balance between strategic detail and vagueness while emphasizing the importance of quick wins. Mark highlights how Freshpaint navigates data privacy and compliance, transforming traditional marketing methods. He also shares insights on utilizing generative AI in content creation, stressing the need for human expertise to ensure quality and relevance in healthcare marketing.

On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss:- ELI5: What exactly is UX writing?- How Ashly approaches writing projects- How a career in content marketing prepared her for this new career- What content marketers can learn from UX folks👉 You can follow Ashly Stewart on LinkedIn here: https://www.linkedin.com/in/ashstew7/👉 You can learn more about Ogilvy here: https://www.ogilvy.com/

Stewart Hillhouse, the content marketing lead at Mutiny, emphasizes the importance of building trust over prioritizing SEO. He advocates for an 'owned audience' approach, focusing on personalized experiences rather than chasing metrics. Hillhouse delves into the power of authentic community-building in SaaS, stressing transparency and collaboration as key elements. He also discusses how personalization can enhance user experiences and suggests innovative content creation techniques, underscoring the importance of adapting to market changes.

Jan Erik-Asplund, Co-founder of Sacra, shares insights on creating valuable content that investors will pay for. He discusses the evolution of their research platform and the challenges faced in private markets. Jan reveals innovative content strategies, including using public data to find 'golden nuggets' and leveraging AI for efficiency. He emphasizes the importance of engaging narratives and the process of repurposing content to maximize reach and monetization. This conversation is a goldmine for anyone looking to elevate their content game!

"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss:- How Nathan approached his first 90 days on the job- How to ""pay the bills"" with SEO to free you up to try new things- Delivering on search intent without content- Why marketing teams need developer resourcesNathan also writes about marketing on his Medium blog: https://ellering.medium.com/👉 You can follow Nathan Ellering on LinkedIn here: https://www.linkedin.com/in/nathanellering/👉 You can learn more about SimpleTexting here: https://simpletexting.com/"

On episode #21, Jimmy speaks with Brianna Valleskey from Inscribe. They discuss:- Brianna's process for training (and being trained by) sales teams- How her team supports a long and technical sales cycle- Why "booked sales calls" is her favorite content metric👉 You can check our her personal website here: https://www.braveink.co/👉 You can follow Brianna Valleskey on LinkedIn here: https://www.linkedin.com/in/briannavalleskey/👉 You can learn more about Inscribe here: https://www.inscribe.ai/

Jess Cook from Lasso discusses marketing strategies, investing in audio and video content, understanding customers, team communication, and achieving a 12x content repurposing multiplier. They also talk about creating video content for the podcast and tracking progress in content marketing. The importance of daily stand-ups and flexibility in goal-setting is highlighted.

Ben Bradbury, Co-founder of Workweek, talks about their talent-first approach to B2B content and the importance of empowering writers. They also discuss how to repurpose content for maximum impact and how to run virtual events. Other topics include collaborating with creators, building an audience first, engaging with communities, and the challenges of transitioning to podcasting.

On episode #18, Jimmy speaks with Kyle Kuczynski from MessageDesk. They discuss:- How Kyle scaled content as a marketing team of one- Addressing thousands of use cases with limited resources- How to choose topics when there are infinite choicesThis episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/👉 You can follow Kyle Kuczynski on LinkedIn here: https://www.linkedin.com/in/kyle-kuczynski/👉 You can learn more about MessageDesk here: https://www.messagedesk.com/This episode is brought to you by The Juice.As marketers, we're constantly trying to stay up-to-date with the latest trends... algorithm updates, new social networks, distribution tactics, email best practices, and so much more.And that's why we need "The Juice." With over 100,000 resources, The Juice is the ultimate content hub, specifically built for content marketers.The Juice's curated recommendations introduce you to creators, brands, communities and more who can help you learn and grow as a marketer.Plus, with The Juice's new feed and monthly email updates, you'll stay in the know without wasting time browsing through more content. You can even tailor your email digest to your preferences, so you'll only see stuff you're interested in.If "time saved and knowledge-gained" sounds good to you, signup for a free account at https://app.thejuicehq.com/. We'll also leave a link in the show notes.Thanks so much to the Juice team for their support of Superpath and this podcast. Hope you enjoy this episode!

Lane Scott Jones, Head of Content Marketing at Zapier, shares how she achieved a staggering 454% ROI on content marketing. She reveals strategies behind scaling her team from four to twenty and the remarkable output of 85 articles each month. The discussion dives into the integration of AI to streamline editing workflows and highlights the significance of community engagement and automation in content success. Lane also addresses the challenges of demonstrating content's value amidst budget cuts and economic uncertainty.