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Animalz: CEO Ty Magnin on the state of content
Nov 13, 2023
Ty Magnin, Animalz CEO, discusses lessons from customers and sales, the importance of SEO in 2024, and recommendations for diversifying content.
31:34
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Quick takeaways
- Content marketers are realizing the importance of diversifying their content programs beyond SEO-focused content, embracing different content types and channels.
- After a recession in marketing budgets, there is now a positive shift with an increase in content budgets, indicating potential opportunities for growth in content marketing.
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Diversifying Content Programs
Content marketers are realizing the importance of diversifying their content programs beyond just SEO-focused content. They are focusing on thought leadership, differentiation, and utilizing various content types. This shift is driven by a recognition that there are more options available to content marketers than they are currently utilizing. Content programs are now encompassing social media content, founder-led content on LinkedIn, email newsletters, and data reports.
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