Content, Briefly

On episode #16, Jimmy speaks with Kristin Hillery from Voiceflow. They discuss:- Where content and brand overlap- Building a content strategy around a product- Why small teams and good vendors thrive together👉 You can follow Kristin Hillery on LinkedIn here: https://www.linkedin.com/in/kristinhillery/👉 You can learn more about Voiceflow here: https://www.voiceflow.com/

On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss:- Why Arrows doesn't have or want a content calendar- The importance of platform-native content- Why Arrows puts an "unsubscribe" link at the top of every newsletter👉 You can follow Stuart Balcombe on LinkedIn here: https://www.linkedin.com/in/stuartbalcombe/👉 You can learn more about Arrows here: https://arrows.to/

On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss:- Enterprise content strategy and org chart- The huge importance of content ops- Advocating for resources, people and tools👉 You can follow Sonja Jacob and Mahu Sims on LinkedIn here: https://www.linkedin.com/in/sonjajacob/ 👉 You can learn more about Meta here: https://about.meta.com/

On episode #13, Jimmy speaks with George Chasiotis from Minuttia. They discuss:- How George started and grew Minuttia- The "content recession"- How Minuttia has protected itself from A.I.👉 You can follow George Chasiotis on LinkedIn here: https://www.linkedin.com/in/georgioschasiotis/👉 You can learn more about Minuttia here: https://minuttia.com/

Ramli John, the Product Growth Marketer and Director of Content at Appcues, delves into the intricacies of running a mature content program. He discusses innovative content strategies, emphasizing collaboration in small teams and the evolution from SEO to thought leadership in SaaS. Ramli also explores the exciting potential of generative AI in content creation and shares his favorite productivity tools. With insights into user onboarding and engagement, he offers a roadmap for businesses to convert free users into lifelong customers.

Gia Laudi, CEO and Founder of Forget the Funnel, discusses the nuances of customer-led growth strategies for SaaS companies. She emphasizes the importance of understanding real customer needs and aligning marketing efforts with broader business goals. Gia delves into the significance of product activation as a key success metric and how strategic content marketing can enhance customer acquisition and retention. She also shares insights from her journey in writing a book on customer experience, balancing collaborative efforts with business responsibilities.

Elise Dopson, powerhouse freelance writer and creator of Peak Freelance joins Jimmy on Content, Briefly to chat about the world of freelance writing.From starting a blog at the age of 12 and learning as much as she could, Elise quickly ascended to becoming a $100k+ earner in freelance writing by the age of 21.Elise and Jimmy discuss Elise's process in taking the leap and creating such a successful freelance business at such a young age, her thoughts on the freelance market as it stands, what companies can do to work better with freelance writers, and of course, how AI is changing the space.To read more on Peak Freelance and access the free Research Guide and Freelance Rates Report, head to their website.To learn more about Elise, you can find her on LinkedIn.This episode is sponsored by Hopscotch. Hopscotch is the all-in-one invoicing and bill pay partner helping freelancers and small businesses succeed. Hopscotch makes invoice issuing and payment collection breeze and puts you in control.

Today, Jimmy is joined by Julie Beynon – Head of Analytics at Clearbit.Clearbit is a B2B data activation platform for marketing intelligence, helping its clients truly understand and identify prospects in their business.After a short stint in content marketing, Julie realized her talents could be recognized elsewhere, and joined the data analytics world. Jimmy and Julie discuss data, analytics, attribution and the concept of getting “close enough” when drilling down into the details.To find out more about Julie, feel free to connect with her on LinkedIn.To learn more about the processes at Clearbit, check out their blog.This episode is sponsored by Letterdrop. Letterdrop helps B2B companies go from idea to published fast with workflow automation and AI. Know what your customers are asking, plan your content calendar, manage approvals, optimize for SEO, and automate distribution across Webflow, LinkedIn, and your sales team.

On this episode of Content Briefly, Jimmy welcomes Ryan Sargent, Director of Content Marketing at Verblio. Verblio is a content marketplace with over 3,000 freelance writers that create various types of content each month, including blogs, podcasts, webinars, and more. With a music professor and teacher background, Ryan entered the space with a different vision than some of his peers.  Jimmy and Ryan talk about what the Verblio team looks like, how they dedicate resources to prioritizing the right content, and their current strategy for the next six months.To learn more about Verblio, head to https://www.verblio.com/blog or find their podcast Content Bouncehouse (https://www.verblio.com/content-bounce-house) on all major podcast platforms. You can also connect with Ryan on LinkedIn here: https://www.linkedin.com/in/ryan-sargent-5a455511a/ 

Melanie Broder, Head of Content at Slite (and an old co-worker of Jimmy’s!) joins the show today.Melanie is a writer and teacher in New York, who currently runs the Slite blog and newsletter. Slite is a modern knowledge base that drives action, thoughtful collaboration and confident decision-making for its users.Jimmy and Melanie chat about the process at Slite, from content frequency to Melanie’s tips for editing for the right audience. They also chat about Slite’s new AI feature, “Ask”. Ask uses artificial intelligence to find relevant answers to a question based on all documents in your company’s database. For example, “How do I log my days off” will result in a concise answer and even reference the documents it garnered the information from.To find out more about Slite, visit slite.com. To learn more about Melanie, you can find her on LinkedIn and on her website - melaniebroder.com/  Content, Briefly is brought to you by Superpath - content marketing's best place to network, learn and grow your skills. Come for the connections, stay for the camaraderie.