Content, Briefly
Lasso: Jess Cook on her 12x "content repurposing multiplier"
Aug 22, 2023
Jess Cook from Lasso discusses marketing strategies, investing in audio and video content, understanding customers, team communication, and achieving a 12x content repurposing multiplier. They also talk about creating video content for the podcast and tracking progress in content marketing. The importance of daily stand-ups and flexibility in goal-setting is highlighted.
40:43
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Quick takeaways
- Understanding customer motivations and frustrations is crucial for creating resonant content.
- Repurposing content can significantly increase reach and engagement.
Deep dives
Understanding the Audience and Getting Close to Customers
In this podcast episode, Jess Cook, the head of content marketing at Lasso, shares insights on how to identify an audience and understand their problems. She emphasizes the importance of getting close to customers and speaking with them to gather valuable insights. Jess explains how she interviewed customers, listened to sales call recordings, and focused on understanding their motivations and frustrations. By doing this, she was able to create content that resonated with the target audience.
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