Lasso: Jess Cook on her 12x "content repurposing multiplier"
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Identifying Audience and Understanding Problems
The chapter discusses the process of identifying a suitable audience and understanding their problems for effective content marketing. The speaker shares their experience of working in different companies and highlights the importance of being a subject matter expert to create relevant content. They emphasize the need to get close to customers, listen to sales call recordings, and understand their motivations and frustrations to serve them better.
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