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3min chapter
Lasso: Jess Cook on her 12x "content repurposing multiplier"
Content, Briefly
Navigating Content Marketing Challenges and the Role of In-House and External Help
In this chapter, they discuss the challenges of content marketing in a shifting landscape and the importance of finding a trusted partner. They mention a sponsor called Manuja who offers expertise in navigating financial uncertainty and driving ROI without long-term contracts. They also talk about their team structure and the role of Rachel, the marketing manager. They mention their current reliance on in-house content creation but express a need for external help with written content in the future.
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