Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
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Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
4 snips
Apr 11, 2025 • 13min
ULTIMATE Subject Line Test Ideas!🧠 | Jay’s SCOOP | Ep. 306
Dive into the art of crafting captivating email subject lines that can dramatically increase open rates! Discover actionable strategies, from playful emojis to impactful personalization techniques. Learn about different tiers of effectiveness and how they can make a real difference in your marketing efforts. Plus, get the scoop on intriguing new Bravo TV shows that promise to spice up your viewing experience. Each tactic is backed by data from over 6 billion emails, ensuring you get the best tips to boost engagement!
8 snips
Apr 11, 2025 • 16min
How to Stay in the INBOX! w/GUEST: Michael Barber CMO of StarTech.com & Top Email EXPERT in U.S.! | Ep. 305
Michael Barber, CMO of StarTech.com and a seasoned marketing expert, dives deep into the world of email marketing. He debunks common myths and shares a three-step process to improve email deliverability. Learn about the importance of engagement metrics and how a culture of testing can enhance marketing strategies. Michael also reveals the art of networking on airplanes, offering hilarious anecdotes that highlight the unexpected bonds we can form at 30,000 feet. Tune in for valuable insights and entertaining stories!
6 snips
Apr 9, 2025 • 13min
Marketing BUDGETS Cut? Easy No Cost Wins! 😕 Dating Advice? Ask Us ANYTHING❓ | Ep. 304
Jay Schwedelson dives into effective marketing tactics, especially when budgets are tight. He shares innovative low-cost strategies, like using email signatures and engaging in online communities. The conversation also takes a twist as Jay offers dating advice, tackling awkward moments and relationship dynamics. From fostering confidence to balancing family connections, the tips are both practical and relatable. Tune in for laughs and valuable insights!
Apr 8, 2025 • 10min
▶️TARIFFS Impact on YOUR Marketing! (no politics!)💡What's Up THIS WEEK! and NETFLIX: 'The Life List' worth watching or not? | Ep. 303
Dive into the impact of tariffs on marketing strategies and how businesses must adapt amidst economic uncertainty. Learn three essential tactics—transparency, value, and stability—that build customer trust. Discover how effective communication about pricing can enhance retention. Plus, explore Netflix's latest offerings, including reviews of 'The Life List' and discussions on celebrity marketing hype. Tune in for insightful tips and a quirky take on the latest trends.
4 snips
Apr 7, 2025 • 12min
SPECIAL SERIES ==>Does REPOSTING on Social Help or Hurt Engagement?<== | BATHROOM Break #50 COLLAB: The Marketing Millennials + Do This, Not That)
Jay's birthday kicks off a lively conversation about social media strategies and content curation. The hosts debate the pros and cons of Instagram's new reposting feature, diving into how it affects brand engagement. They also explore the art of remixing content, creatively adapting posts to boost interaction. Insights on audience interests reveal how AI tools like Grok can help marketers discover viral content. Plus, the impact of TikTok's influence on Instagram features adds an intriguing twist to the discussion!
5 snips
Apr 4, 2025 • 12min
35% Increase in CONVERSIONS! New Trend➡️"We saw you looked at this... 📺 What I am WATCHING? | Jay’s SCOOP | Ep. 302
Discover how transparency in marketing can boost customer engagement and conversion rates by up to 35%. Learn about creative strategies like personalized pop-ups, dynamic chatbots, and targeted videos that connect with audiences based on their actions. The host also dives into casual discussions about returning TV shows, reflecting mixed emotions about fan favorites while sharing recommendations like 'Million Dollar Secret.' Plus, get the scoop on the upcoming Guru Conference, the largest virtual email marketing event!
5 snips
Apr 4, 2025 • 23min
PODCASTING Secrets! w/GUEST:🎙️"Insider Secrets to a Top 100 Podcast"🎙️Host: Courtney Elmer! | Ep. 301
Courtney Elmer, founder of PodLaunch HQ and the host of 'Insider Secrets to a Top 100 Podcast,' shares her powerful journey of overcoming thyroid cancer while helping business owners thrive through podcasting. They explore why it's never too late to start a podcast and debunk myths about saturation in the market. Courtney discusses how podcast charts work, the importance of ranking for credibility, and the dual challenge of creating great content while attracting listeners. Tune in for insights that can transform your podcasting journey!
Apr 2, 2025 • 9min
INSTANT Engagement Boost by Using ‘Seasonal Jump’. It’s all about SUMMER and Q3! 😬 Annnnd my Birthday Plans!! Ask Us ANYTHING❓| Ep. 300
Discover how to supercharge your marketing with the innovative 'seasonal jump' strategy, boosting engagement by 34%! Jay Schwedelson dives into the psychology behind future promotions, showing that emails with upcoming dates enjoy a 22% higher open rate. On a lighter note, he humorously shares his aversion to traditional birthday celebrations and the social media post dilemma. Plus, get the scoop on the exciting Guru Conference, a free virtual email marketing event. It's a blend of marketing mastery and personal anecdotes!
Apr 1, 2025 • 9min
Ep. 299- What's Up THIS WEEK: Facebook NEWS! LinkedIn Best Times to Post CHANGES! Flip or Flop News!
Delve into the latest marketing trends with insights on Facebook's redesigned friends tab, aimed at enhancing user engagement. Discover LinkedIn's new optimal posting time for increased visibility and the explosive growth of live video comments. The discussion also touches on tech updates like Apple Mail's struggles with user adoption. Plus, get the scoop on celebrity news, including potential new roles for Christina Haack and Denzel Washington in upcoming films. Don't miss the chance to join the world's largest virtual email marketing conference!
Mar 31, 2025 • 15min
SPECIAL SERIES ==>Email Quick Wins!<== | BATHROOM Break #48 COLLAB: The Marketing Millennials + Do This, Not That)
Join two marketing experts as they dish out quick email marketing tips that can elevate your strategy instantly. Discover why every email should feel like the first touchpoint and learn to harness the power of your logo click-throughs. They explore the necessity of purging unengaged subscribers and debunk common myths about send times. Plus, uncover the importance of email preheaders and celebrate unsubscribes as constructive feedback. With a mix of humor and insight, this session is a must-listen for aspiring marketers!
