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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 299- What's Up THIS WEEK: Facebook NEWS! LinkedIn Best Times to Post CHANGES! Flip or Flop News!
Apr 1, 2025
Delve into the latest marketing trends with insights on Facebook's redesigned friends tab, aimed at enhancing user engagement. Discover LinkedIn's new optimal posting time for increased visibility and the explosive growth of live video comments. The discussion also touches on tech updates like Apple Mail's struggles with user adoption. Plus, get the scoop on celebrity news, including potential new roles for Christina Haack and Denzel Washington in upcoming films. Don't miss the chance to join the world's largest virtual email marketing conference!
09:28
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Quick takeaways
- Facebook is reintroducing a friends tab to boost user engagement, revealing a significant opportunity for marketers utilizing ads on the platform.
- LinkedIn's live video content is dramatically increasing engagement, with optimal posting times now at 10 a.m. for better visibility.
Deep dives
Revamping Facebook for User Engagement
Facebook is updating its platform by reintroducing the friends tab, allowing users to see a dedicated feed of posts, stories, and reels from their connections. This change is aimed at encouraging user engagement as current trends reveal a decline in posting activity among users. With 51.48% of the U.S. population still active on Facebook, marketing strategies remain effective, especially with 93% of social media marketers utilizing Facebook ads. Notably, carousel ads have emerged as the most successful ad format, boasting an average click-through rate of 1.92%, highlighting the potential of Facebook as a key marketing platform despite perceptions of reduced user activity.
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