Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions—mixing smart marketing advice with lighthearted personal takes. Learn how “stealth controversy” can spike engagement and find out which singing‑competition show really produces stars.=================================================================Best Moments:(01:08) Work question about using industry myths as marketing content(01:35) Introduction to “stealth controversy” as an effective marketing tactic(02:26) Definition of stealth controversy and how to implement it(03:27) Stats: stealth controversy boosts engagement by 35 % on social posts(03:55) B2B examples of stealth controversy in action(04:36) Consumer‑marketing examples of stealth controversy(05:00) Why stealth controversy works so well(07:09) Ridiculous question: favorite singing‑competition show(07:53) Jay’s pick—American Idol over The Voice(08:08) Why Idol turns contestants into legit stars=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don’t miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

This week, Canva unveils new video-creation templates for LinkedIn, streamlining marketing efforts. The BrandFetch plugin makes logo integration a breeze, enhancing user experience. Threads hits 320 million active users, while Blue Sky faces a slowdown, raising questions about its future. Jay takes a nostalgic trip down memory lane, sharing fun stories from attending WrestleMania, blending tech updates with personal anecdotes. Tune in for insights and a dash of humor!

In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus, Mission Impossible, and where Tom Cruise fits into your KPI dashboard.=================================================================Best Moments:(00:56) Topic announcement: marketing audits in uncertain times(01:58) White Lotus cameo—brand marketing inside the show(03:00) Why audits matter when the economy tightens(03:41) Recentering on revenue & setting realistic KPIs(04:32) Auditing paid media and remarketing for efficiency(06:07) How downturns can actually sharpen marketing tactics(07:34) Putting extra love on existing customers(08:26) Trimming your tech stack to save cash(09:35) Mission Impossible shout‑out and Tom Cruise marketing wisdom=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don’t miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Only 10% of landing page visitors convert, and small tweaks can make a big difference. Discover '10 percenter' tips that can boost conversion rates by around 10%. Learn why reducing form fields and switching to first-person button text enhances user engagement. Visual elements like trust badges and matching imagery also play a crucial role in comforting visitors. Plus, a personal story about decluttering serves as a metaphor for simplifying marketing strategies, reminding us that less can often lead to more.

Join Adam Parry, cofounder and editor of Event Industry News, as he unpacks the 'forgetting curve' and its surprising impact on event attendance and information retention. He explains how we forget much of what we learn within 24 hours without reinforcement. Discover innovative strategies for better retention such as intentional planning, note-taking, and leveraging AI to create accessible key takeaways. Adam shares insights on improving post-event knowledge sharing and the exciting future of technology in enhancing the event experience.

Amanda Cole, the Chief Marketing Officer at Bloomreach, shares insights on the groundbreaking concept of Agentic AI and its impact on e-commerce. She explains how consumers are interacting with AI agents that offer a more personalized shopping experience. Amanda discusses the shift from basic chatbots to sophisticated agents, the rise of voice-activated interactions, and essential skills marketers need as AI technology evolves. Listeners get a sneak peek into upcoming innovations, including Bloomreach’s Innovation Fest on May 7, 2025.

Explore the secrets to creating viral social media content using ChatGPT's innovative image generator. Learn how to reverse-engineer popular posts to elevate your engagement game. Plus, enjoy a lighthearted dive into the Kardashian's latest cookie collaboration, where Kourtney's 'inedible' treat takes center stage despite its TikTok fame. With practical tips and a dash of humor, this conversation is both entertaining and insightful!

This week, discover LinkedIn's latest insights on effective video content and how to optimize email subject lines during economic uncertainty. Dive into the fresh rebranding of Major League Pickleball and its partnership with DoorDash. Hear thoughts on Hooters filing for Chapter 11 bankruptcy, along with fun takes on chicken wings. Plus, catch up on pop culture buzz with updates on 'Love Is Blind' contestants and the Minecraft movie's success!

Dive into the seven deadly sins of marketing, where avoiding broad targeting is a key takeaway. Discover why best practices might be holding you back and the essential role of branding in performance marketing. The conversation also critiques last-click attribution and highlights the need for strategic thinking over hasty tactics. Plus, enjoy a humorous food debate as the hosts share personal stories and celebrate life's little joys. Tune in for fun insights and practical advice!

TJ Cantwell, the talented owner of Studio 28 Tattoos in New York City, shares his journey from finance to ink. He emphasizes the crucial role of customer reviews in building a successful tattoo business and discusses clever strategies to gather them authentically. Handling negative feedback with compassion is essential for maintaining a good reputation. He also offers advice on choosing the perfect first tattoo location and embraces creative freedom in design, all while engaging listeners with a fun opportunity for a complimentary tattoo.