Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ep. 311- How the 'Forgetting Curve' Impacts All of Us!🟪w/Editor of Event Industry News - Adam Parry🟪

Apr 18, 2025

Join Adam Parry, cofounder and editor of Event Industry News, as he unpacks the 'forgetting curve' and its surprising impact on event attendance and information retention. He explains how we forget much of what we learn within 24 hours without reinforcement. Discover innovative strategies for better retention such as intentional planning, note-taking, and leveraging AI to create accessible key takeaways. Adam shares insights on improving post-event knowledge sharing and the exciting future of technology in enhancing the event experience.

21:40

Episode guests

Adam Parry

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The forgetting curve illustrates how information retention diminishes rapidly, emphasizing the need for proactive reinforcement strategies during events.

Creating a structured game plan before attending events can optimize focus and enhance the retention of key insights gained.

Deep dives

The Importance of Event Industry Insights

Adam Perry's background in event management establishes him as a key figure in the industry, highlighting the significance of having credible sources for information and inspiration. His experience ranges from working in sports marketing to producing major events, which led to the creation of Event Industry News, a leading publication for event professionals. This publication covers a wide array of topics relevant to event planning, including technology, trends, and effective practices, ensuring that professionals stay informed and grow in their roles. The establishment of events like Event Tech Live further showcases the industry’s need for innovation and community, providing a platform for networking and learning.

Intro

2min

Navigating the Forgetting Curve in Events

13min

Maximizing Event Attendance: Objectives and Innovations in Learning

3min

Transforming Event Content: The Importance of Key Takeaways and Advanced Technology

2min

Harnessing AI and Social Media in the Event Industry

3min

In this episode of Do This, Not That, host Jay Schwedelson welcomes Adam Parry, the cofounder and editor of Event Industry News—often referred to as the “Yoda of events.” They dive into a fascinating discussion about the “forgetting curve,” a concept dating back to the 1880s that explains how humans lose information over time, and how it applies to event attendance, content retention, and maximizing the value of professional gatherings.

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Best Moments:

(01:36) Introduction to the “forgetting curve” concept that reshapes how we think about content consumption

(07:12) Explanation of the forgetting curve – how we lose significant information within 24 hours without reinforcement

(08:30) Practical challenges of information retention at events (travel fatigue, networking, multitasking)

(10:17) Methods for better information retention: note-taking, memory training, and emerging technologies

(12:42) The importance of having an intentional plan before attending events to maximize information retention

(14:39) How to effectively bring knowledge back to your team after attending an event

(16:28) Event Tech Live’s innovative approach: using AI to create deep-dive documents and key takeaways from sessions

(18:33) Future possibilities for content management: integrating AI tools to make event content more searchable and shareable

(19:35) How to connect with Adam Parry and Event Industry News resources

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Guest Bio
Adam Parry is the cofounder and editor of Event Industry News, one of the leading publications in the events industry. He also cofounded Event Tech Live, the premier event for technology within the event space, now in its twelfth year in London with a recent expansion to the US. Adam fell into the events industry over twenty years ago, starting in sports and marketing before transitioning to print and editorial. His passion for technology led him to develop platforms that recognize innovation in event technology, including industry awards. With his extensive knowledge and networks, Adam has become a respected thought leader in the events space, known for his forward-thinking approaches to content delivery and audience engagement.

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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ep. 311- How the 'Forgetting Curve' Impacts All of Us!🟪w/Editor of Event Industry News - Adam Parry🟪

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Importance of Event Industry Insights

Understanding the Forgetting Curve

Strategies for Effective Information Retention at Events

Remember Everything You Learn from Podcasts