Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep.312- ULTIMATE Landing Page Test Ideas!🧠(Conversion Rate INCREASE!)| Jay’s SCOOP
Apr 18, 2025
Only 10% of landing page visitors convert, and small tweaks can make a big difference. Discover '10 percenter' tips that can boost conversion rates by around 10%. Learn why reducing form fields and switching to first-person button text enhances user engagement. Visual elements like trust badges and matching imagery also play a crucial role in comforting visitors. Plus, a personal story about decluttering serves as a metaphor for simplifying marketing strategies, reminding us that less can often lead to more.
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Quick takeaways
- Reducing required fields in forms by one can boost conversion rates by as much as 8%, emphasizing the importance of form optimization.
- Integrating social proof elements like trust badges and quantifiable testimonials can significantly enhance credibility and increase conversion rates on landing pages.
Deep dives
Reducing Abandonment Rates
Many marketers incorrectly accept high abandonment rates on landing pages, which can fall below 10% for conversions after a click-through. It is crucial to recognize that this figure indicates potential friction points preventing users from completing the desired action. By optimizing landing pages with effective strategies, such as minimizing required fields in forms, marketers can significantly increase conversion rates, potentially doubling them. This focus on eliminating unnecessary barriers encourages visitors to follow through with their intentions, translating into higher engagement and revenue.
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