Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

ULTIMATE Landing Page Test Ideas!🧠 (Conversion Rate INCREASE!) Jay’s SCOOP | Ep. 312

Apr 18, 2025
Only 10% of landing page visitors convert, and small tweaks can make a big difference. Discover '10 percenter' tips that can boost conversion rates by around 10%. Learn why reducing form fields and switching to first-person button text enhances user engagement. Visual elements like trust badges and matching imagery also play a crucial role in comforting visitors. Plus, a personal story about decluttering serves as a metaphor for simplifying marketing strategies, reminding us that less can often lead to more.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Optimize Form Fields and Layout

  • Reduce mandatory form fields because each additional required field cuts conversions by about 8%.
  • Use vertical forms and multi-step layouts for more than six fields to keep users engaged and avoid overwhelming them.
ADVICE

Use First-Person Button Copy

  • Replace "submit" on buttons with first-person action phrases like "Yes, I want access" to boost conversions.
  • Testing different button copy is an easy way to improve landing page results.
ADVICE

Remove Distractions from Landing Pages

  • Remove navigation and social media links from landing pages to prevent users from leaving.
  • Keep the page focused solely on converting visitors to the offer.
Get the Snipd Podcast app to discover more snips from this episode
Get the app