Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==>How to AUDIT Your Marketing?<== | BATHROOM Break #52 COLLAB: The Marketing Millennials + Do This, Not That)

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Apr 21, 2025
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ANECDOTE

White Lotus Duke Shirt Controversy

  • Jay Schwedelson recounted a funny controversy with Duke University over a character wearing their shirt on White Lotus.
  • The university was upset due to the character's negative portrayal, sparking a social media exchange.
ADVICE

Recenter Marketing on Revenue

  • Audit your marketing by focusing on revenue impact and pipeline contribution to avoid wasting resources.
  • Reassess KPIs and messaging to ensure goals are realistic amid economic uncertainty.
ADVICE

Optimize Paid Media Spend

  • Cut costs by refining paid media efforts, especially retargeting, focusing only on top customers.
  • This reduces ad spend drastically while maintaining performance.
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