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Ep. 310 - What is AGENTIC AI? Bloomreach CMO Amanda Cole breaks down the future of AI and Ecommerce!
Apr 17, 2025
Amanda Cole, the Chief Marketing Officer at Bloomreach, shares insights on the groundbreaking concept of Agentic AI and its impact on e-commerce. She explains how consumers are interacting with AI agents that offer a more personalized shopping experience. Amanda discusses the shift from basic chatbots to sophisticated agents, the rise of voice-activated interactions, and essential skills marketers need as AI technology evolves. Listeners get a sneak peek into upcoming innovations, including Bloomreach’s Innovation Fest on May 7, 2025.
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Quick takeaways
- Agentic AI enables users to communicate goals naturally, significantly improving efficiency compared to traditional software workflows in e-commerce.
- Consumers are interacting with personalized AI agents that offer tailored shopping experiences, marking a shift toward more human-like online interactions.
Deep dives
Understanding Agentic AI
Agentic AI represents a significant evolution in technology that allows systems to act autonomously and make decisions without human intervention. Unlike traditional software where users create specific workflows for tasks, agentic AI facilitates natural communication, enabling users to express their desired objectives conversationally. For instance, rather than manually segmenting audiences and scheduling emails, users can simply communicate their intentions, and the AI takes appropriate actions to achieve those goals. This shift emphasizes a more intuitive interaction with technology, allowing for greater efficiency and user-friendliness in various applications.
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