Do This, NOT That: Marketing Tips with Jay Schwedelson

Hosts dive into the changing social media landscape, emphasizing quality content over follower count. They share hilarious personal anecdotes, including a colonoscopy story that ties into their marketing tips. Learn about optimizing content for platforms like TikTok, Instagram, and Reddit. Budgeting for ad testing is crucial, along with strategies to boost successful posts. Discover how even small audiences can lead to significant engagement through creative storytelling. Expect insights on TikTok trends and relatable family humor!

Brian Minick, COO of ZeroBounce and expert in email validation, joins the discussion to tackle the often-misunderstood world of spam traps. He explains the different types of spam traps, including pristine and recycled traps, which can wreak havoc on email deliverability. Brian emphasizes the importance of regular email list validation, especially when switching email service providers. The conversation also highlights the need for collaboration between sales and marketing teams to maintain clean data and improve communication for successful email campaigns.

Discover how economic uncertainty shapes marketing strategies. Learn about shifts in consumer behavior, where price takes precedence over brand loyalty. Jay reveals effective tactics like utilizing pop-ups and engaging content on social media. Get tips on crafting compelling emails with powerful subject lines and CTAs. Plus, enjoy a fun segment that mixes marketing advice with humorous dating insights from listeners. This blend of actionable tips and lighthearted conversation makes for an engaging listen!

Robby Keller, the marketing lead at Dixxon Flannel Company, shares his journey from fashion school to mastering direct-to-consumer marketing. He discusses the power of split testing to lower acquisition costs, emphasizing tailored strategies for different platforms. The conversation takes a fun turn with a game comparing email, search, and social marketing. Robby also reflects on his skateboarding past and the importance of brand identity and inclusivity in marketing. Listeners will gain valuable insights into effective marketing tactics and personal branding.

In this Ask Us Anything episode of Do This, Not That, host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage.=================================================================Best Moments:(01:21) Dave from Rochester asks about email preheaders and their importance(01:56) What preheaders are and why they’re valuable real estate(03:15) The three magic words for preheaders: AND, BUT, PLUS(04:41) Emojis in preheaders—the “bookend emoji” trick(05:57) Testing emails with no preheader for visual differentiation(06:44) Addressing Apple iOS 18 preheader changes (and why not to worry)(07:31) Nancy from Iowa asks about Nicole Kidman speaking at Guru Conference(08:08) Behind-the-scenes look at the celebrity selection process(09:06) Other stars considered: The Rock, Jason Bateman, Paris Hilton=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don’t miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

Discover the buzz around Meta's new Edits app, designed to revolutionize content creation across platforms. Learn how the landscape for webinars has shifted dramatically, with a drop in on-demand availability pushing marketers to focus on live engagement. Plus, get the scoop on TikTok's viral 'I'm So Hungry Challenge' and what it means for audience connection. This week is all about adapting to trends that drive engagement and keep content fresh!

Dive into the intriguing concept of 'building in public' and discover how brands can connect more deeply with their audiences by sharing their behind-the-scenes journeys. Transparency is key, with examples showing how showcasing both successes and mistakes can create brand loyalty. The discussion highlights the importance of founder involvement in storytelling and how even small brands can benefit from this approach. Plus, they explore TikTok trends and the power of authenticity in modern marketing.

In this episode of Do This, Not That, host Jay Schwedelson uncovers the hidden value in bounced email addresses and explains why smart marketers shouldn’t ignore this overlooked data. Stick around for his “Since You Didn’t Ask” segment, where he drops fresh TV show recommendations.=================================================================Best Moments:(01:30) Explanation of hard bounces vs. soft bounces in email marketing(02:37) Why B2B marketers should analyze their bounced email data(04:05) Using bounced emails to create account-based marketing opportunities(05:08) What bounce rates indicate about your email deliverability (should be under 5 %)(05:54) Why not removing hard bounces creates deliverability problems(06:53) The importance of monitoring bounce-rate trends for consumer marketers(10:40) Excitement about Martha Stewart’s new cooking show Yes Chef=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don’t miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Judd Lewis, the Director of B2B Marketing at Choice Hotels, has a diverse marketing background that includes stints at Under Armour and Warner Brothers Discovery. In the discussion, he shares his transformative career journey from consumer to B2B marketing, emphasizing the challenges of adapting strategies across industries. Judd highlights the importance of stepping outside your comfort zone for personal growth and discusses his efforts to enhance his social media presence, offering insights on how discomfort can lead to significant learning experiences.

In a lively crossover, hosts tackle the biggest myths in email deliverability. They debunk the notion that spam trigger words alone sink your emails. Instead, they highlight the power of subscriber engagement. Learn about the crucial requirements for bulk senders and how enticing offers can boost appeal. Discover the real impact of unsubscribes on your reputation, and why managing spam complaints is essential. Through games and insights, this discussion delivers essential tips for effective email marketing.