Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

[Limited Series]🥫SPAMAGEDDON🥫Biggest Email Deliverability MYTHS! | Ep. 316

7 snips
Apr 24, 2025
In a lively crossover, hosts tackle the biggest myths in email deliverability. They debunk the notion that spam trigger words alone sink your emails. Instead, they highlight the power of subscriber engagement. Learn about the crucial requirements for bulk senders and how enticing offers can boost appeal. Discover the real impact of unsubscribes on your reputation, and why managing spam complaints is essential. Through games and insights, this discussion delivers essential tips for effective email marketing.
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INSIGHT

Spam Trigger Words Are Less Harmful

  • Spam trigger words like "free" no longer cause major deliverability issues as they once did.
  • Positive subscriber engagement is far more important for avoiding the junk folder.
INSIGHT

Trigger Words Affect Engagement not Filters

  • Spam trigger words impact deliverability through subscriber reactions, not spam filters.
  • Poor appearance or wording lowers engagement and raises complaint rates, hurting inbox placement.
ADVICE

Use Effective Words to Boost Engagement

  • Use enticing words like "free" if the offer provides good value.
  • Including these words can increase opens, clicks, and ultimately deliverability.
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