Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep.316 - [Limited Series]🥫SPAMAGEDDON🥫Biggest Email Deliverability MYTHS!
Apr 24, 2025
In a lively crossover, hosts tackle the biggest myths in email deliverability. They debunk the notion that spam trigger words alone sink your emails. Instead, they highlight the power of subscriber engagement. Learn about the crucial requirements for bulk senders and how enticing offers can boost appeal. Discover the real impact of unsubscribes on your reputation, and why managing spam complaints is essential. Through games and insights, this discussion delivers essential tips for effective email marketing.
10:28
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Quick takeaways
- The myth that spam trigger words harm email deliverability is debunked, as engagement metrics are now more influential on success.
- Compliance with new bulk sender requirements is essential, but understanding broader technical factors is crucial to ensure optimal email performance.
Deep dives
Myth of Spam Trigger Words
The belief that certain spam trigger words, such as 'free', significantly hurt email deliverability is largely a myth. While these words were once seen as harmful by triggering spam filters, current trends indicate that engagement metrics hold more weight in determining email success. If subscribers are interacting positively with emails, the presence of such terms is unlikely to impact their deliverability. In fact, using enticing offers may actually boost engagement rates, consequently improving deliverability.
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