Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That)

5 snips
Apr 28, 2025
Dive into the intriguing concept of 'building in public' and discover how brands can connect more deeply with their audiences by sharing their behind-the-scenes journeys. Transparency is key, with examples showing how showcasing both successes and mistakes can create brand loyalty. The discussion highlights the importance of founder involvement in storytelling and how even small brands can benefit from this approach. Plus, they explore TikTok trends and the power of authenticity in modern marketing.
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ADVICE

Build Public Behind-The-Scenes

  • Share behind-the-scenes processes to build transparency and engagement.
  • Include wins, fails, and hurdles to create a full story.
INSIGHT

Raw Content Beats Polished Outputs

  • Behind-the-scenes content often outperforms polished content because people crave the story of how things were made.
  • Raw, unfiltered storytelling connects audiences more deeply than finished products alone.
ADVICE

Show Why, Messiness, Characters

  • Share the 'why' behind decisions to help audiences feel like insiders.
  • Show messy struggles and characters to humanize your brand and increase connection.
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