In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty.
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Best Moments:
(00:55) Quick catch-up on what shows they’re currently watching
(02:45) Defining “building in public” as sharing behind-the-scenes processes
(03:25) TikTok trend of BTS content outperforming original content
(04:48) Why building in public works for companies of all sizes
(06:05) Key elements of effective “building in public” content
(07:48) Importance of including messy parts and mistakes in your content
(09:02) How transparency creates brand fandom
(09:30) The value of founder involvement in building in public
(11:24) Call to action for listeners to share the episode on social media
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