Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold cover image

SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That)

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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The Power of Building in Public: Engaging Audiences through Transparency

This chapter explores the idea of 'building in public' and its importance in engaging audiences through transparent content creation. By showcasing the journey of product development, including successes and failures, brands can forge stronger connections with their audience, as illustrated by examples from TikTok and Oats Overnight.

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