Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 317 - Switching Careers! w/Dir B2B Marketing Choice Hotels Judd Lewis! Getting Comfortable Being Uncomfortable!
Apr 25, 2025
Judd Lewis, the Director of B2B Marketing at Choice Hotels, has a diverse marketing background that includes stints at Under Armour and Warner Brothers Discovery. In the discussion, he shares his transformative career journey from consumer to B2B marketing, emphasizing the challenges of adapting strategies across industries. Judd highlights the importance of stepping outside your comfort zone for personal growth and discusses his efforts to enhance his social media presence, offering insights on how discomfort can lead to significant learning experiences.
15:46
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Quick takeaways
- Judd Lewis emphasizes the importance of stepping outside your comfort zone to catalyze personal and professional growth during career transitions.
- The integration of consumer marketing strategies within B2B contexts demonstrates the evolving nature of marketing and the importance of understanding target audiences.
Deep dives
Navigating Career Transitions
A compelling aspect of career development is the ability to pivot into new areas, as demonstrated by the guest's journey from consumer marketing to B2B marketing at Choice Hotels. Initially starting in retail marketing at Under Armour, the guest embraced diverse roles, including working with a nonprofit in Rwanda and later at Discovery Channel and Motor Trend. This varied experience helped him develop a comprehensive understanding of consumer behavior, which he utilizes in his current B2B role. His ability to transfer marketing strategies across consumer and business contexts showcases the value of a versatile skill set and a willingness to embrace change.
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