Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Switching Careers! w/Dir B2B Marketing Choice Hotels Judd Lewis! Getting Comfortable Being Uncomfortable! | Ep. 317
Apr 25, 2025
Judd Lewis, the Director of B2B Marketing at Choice Hotels, has a diverse marketing background that includes stints at Under Armour and Warner Brothers Discovery. In the discussion, he shares his transformative career journey from consumer to B2B marketing, emphasizing the challenges of adapting strategies across industries. Judd highlights the importance of stepping outside your comfort zone for personal growth and discusses his efforts to enhance his social media presence, offering insights on how discomfort can lead to significant learning experiences.
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Judd's Diverse Career Path
- Judd Lewis transitioned from a motion pictures and anthropology major to marketing at Under Armour right after college.
- He gained diverse experience, including working in a nonprofit in Rwanda and at Warner Brothers Discovery before joining Choice Hotels.
Trust Marketing Skillsets Across Fields
- Trust your marketing skills when switching from consumer to B2B sectors, even without direct B2B experience.
- Confidence and curiosity help overcome the challenges of industry and role changes.
Industry Shift Is More Challenging
- Changing industries is often harder than changing marketing roles.
- Understanding industry-specific nuances is key to successful marketing transitions.