Judd Lewis, the Director of B2B Marketing at Choice Hotels, has a diverse marketing background that includes stints at Under Armour and Warner Brothers Discovery. In the discussion, he shares his transformative career journey from consumer to B2B marketing, emphasizing the challenges of adapting strategies across industries. Judd highlights the importance of stepping outside your comfort zone for personal growth and discusses his efforts to enhance his social media presence, offering insights on how discomfort can lead to significant learning experiences.