Do This, NOT That: Marketing Tips with Jay Schwedelson

Join two marketing experts as they dish out quick email marketing tips that can elevate your strategy instantly. Discover why every email should feel like the first touchpoint and learn to harness the power of your logo click-throughs. They explore the necessity of purging unengaged subscribers and debunk common myths about send times. Plus, uncover the importance of email preheaders and celebrate unsubscribes as constructive feedback. With a mix of humor and insight, this session is a must-listen for aspiring marketers!

Greg Wise, co-founder and chief customer officer of OneScreen.ai, shares his expertise on out-of-home advertising, discussing its evolution and diverse applications for businesses of all sizes. He highlights innovative strategies like mobile digital billboards and account-based marketing using geofencing. Greg also provides insights into cost-effective options, such as LED trucks starting at $500 for targeted campaigns and the surprising affordability of Times Square billboard spots. His emphasis on creativity in messaging reveals the evolving landscape of this dynamic marketing channel.

In a thought-provoking discussion, it’s revealed that content is not king—titles are! Engaging stories and real-world examples illustrate how titles significantly affect audience engagement. From popular TV shows like Friends and Seinfeld that changed names based on testing, to statistics showing 57% of book purchases rely on covers, the emphasis is on the power of names. Plus, listeners are treated to hilarious moments from texting mishaps, highlighting the importance of clarity in group chats. Don't miss the scoop on an exciting upcoming email marketing event!

Discover the secrets of boosting your click-through rates with unique strategies known as "click triggers." Learn how small tweaks can lead to impressive increases in conversions, with statistics showing a 20% boost in email and 14% in landing page performance. The hosts also chat about how cultural references to names, like 'Karen,' can influence marketing perceptions. Plus, they share personal anecdotes and even connect marketing insights to the world of reality TV and upcoming virtual events!

Discover the impact of Google's new 'short videos' tab and why short-form content is booming across platforms. Delve into the shifts in video dynamics with TikTok's surge and LinkedIn's changes. Reflect on the portrayal of women in advertising amidst 23andMe's bankruptcy. Explore gripping Hulu docuseries that tackle complex family narratives, including haunting adoption stories. Plus, get excited about an upcoming conference focused on marketing strategies!

Discover savvy marketing tricks that can elevate your brand without emptying your wallet. The hosts discuss impactful strategies for maximizing reach with minimal funds. Learn how to effectively utilize micro-influencers and product seeding for increased visibility. They also tackle the ongoing debate about the benefits of paid versus free AI tools like ChatGPT. Plus, uncover clever networking hacks to attend industry events on a shoestring budget, ensuring you make meaningful connections in the world of marketing.

Discover how microsegmentation can skyrocket your email open rates and boost social media engagement. Jay Schwedelson emphasizes the importance of specificity in marketing, urging brands to ditch vague messages for clear, targeted communication. Alongside powerful business examples, he humorously shares his personal struggles with planning a Vegas trip, revealing the clash between party plans and a desire for relaxation. Tune in for relatable storytelling and insightful marketing tips that can transform your strategy.

In this discussion, Daniel Rowles, CEO of Target Internet and a seasoned digital marketing lecturer, shares insights on building thriving online communities. He highlights the importance of addressing pain points over common interests for better engagement. Listeners learn about the pitfalls of free communities and the effectiveness of paid models. Daniel also provides practical tips for maintaining community engagement and emphasizes the role of real-time interactions in strengthening connections among members.

In this episode of Do This, Not That, host Jay Schwedelson answers two listener questions in the “Ask Us Anything” segment. He provides practical guidance for crafting effective follow-up strategies, along with some entertaining—and slightly embarrassing—personal tales from industry events.=================================================================Best Moments:(01:02) Work-related question about improving follow-up strategies (02:24) The importance of timely follow-up communications (03:34) The necessity of having a follow-up plan in place (04:56) Best practices for follow-up emails after webinars or content downloads (06:14) Creative follow-up ideas for consumer marketers(07:39) Ridiculous question about embarrassing moments at industry events (08:23) Jay’s embarrassing story about getting locked out of his hotel room (10:34) Another embarrassing incident involving a presentation about Target=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson offers insights on recent business, marketing, and pop culture events. From Southwest Airlines’ baggage policy controversy and potential first-day-of-spring marketing angles to Instagram’s AI-generated comments experiment, Jay provides timely analysis and strategic tips for marketers looking to stay ahead.=================================================================Best Moments (00:56) Southwest Airlines’ controversial changes to baggage policy and seating (01:53) First-day-of-spring (March 20) marketing opportunity (03:50) Instagram’s experiment with AI-generated comments (04:55) The viral $19 Erewhon strawberry trend=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!