Ep. 298- FAIL! Most Marketers MISS THIS ONE! Content IS NOT KING!👑Friends? Seinfeld?🤦‍♂️| Jay’s SCOOP
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Mar 28, 2025
In a thought-provoking discussion, it’s revealed that content is not king—titles are! Engaging stories and real-world examples illustrate how titles significantly affect audience engagement. From popular TV shows like Friends and Seinfeld that changed names based on testing, to statistics showing 57% of book purchases rely on covers, the emphasis is on the power of names. Plus, listeners are treated to hilarious moments from texting mishaps, highlighting the importance of clarity in group chats. Don't miss the scoop on an exciting upcoming email marketing event!
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insights INSIGHT
Titles Are King
People try things based on their names, not the actual content.
The title is more influential than the content itself.
volunteer_activism ADVICE
Test Titles, Not Just Content
Test the names of your content and offers, not just the content itself.
Focus on what you call your webinars, ebooks, sales, or podcasts.
question_answer ANECDOTE
Title Testing in TV Shows
Shows like Friends and Seinfeld initially had different, less successful titles.
Testing led to name changes that significantly improved their appeal.
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In this episode of "Do This, Not That," host Jay Schwedelson declares that content is not king! He goes into detail about how the titles of your content and offers matter more than the content itself.
Instead of focusing solely on website design or email formatting, Jay emphasizes that the names we give our content determine its success. Through engaging stories and real-world examples, he underlines the importance of A/B testing these titles to maximize engagement and conversion rates.
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Best Moments:(00:39) Introduction to the podcast topic: the element marketers should be testing but aren't(01:06) Assertion that "content is not king, the title of your content is king"(01:30) Why people try things based on what they're called, not the actual content(02:38) Examples of TV shows that changed their names after testing (Friends, Seinfeld, Saved by the Bell)(03:32) Statistics about how people judge books by their covers (57% purchase based solely on covers)(04:05) Real-world examples from PacSun and Ray Ban testing different names for the same offers(05:14) Sponsor mention for Marigold email platform(05:51) "Since You Didn't Ask" segment about text chain drama in friend groups(08:30) Promotion of the Guru Conference, a free virtual email marketing event(09:11) Closing message and call for subscriptions and five-star reviews=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold