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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 298- FAIL! Most Marketers MISS THIS ONE! Content IS NOT KING!👑Friends? Seinfeld?🤦‍♂️| Jay’s SCOOP
Mar 28, 2025
In a thought-provoking discussion, it’s revealed that content is not king—titles are! Engaging stories and real-world examples illustrate how titles significantly affect audience engagement. From popular TV shows like Friends and Seinfeld that changed names based on testing, to statistics showing 57% of book purchases rely on covers, the emphasis is on the power of names. Plus, listeners are treated to hilarious moments from texting mishaps, highlighting the importance of clarity in group chats. Don't miss the scoop on an exciting upcoming email marketing event!
09:51
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Quick takeaways
- The title of your content significantly influences audience engagement, often more than the content quality itself.
- A/B testing titles like in the examples of 'Friends' and 'Seinfeld' is crucial for optimizing marketing success.
Deep dives
The Importance of Testing Titles
Testing the titles of content and offers is crucial for effective marketing. Marketers often overlook this key element, focusing instead on the content itself or other variables like timing and format. The podcast highlights that people do not try products or webinars based on their quality alone; they are influenced primarily by what those products are called. For example, the show 'Friends' was initially named 'Friends Like Us,' but after testing, it was changed to the much catchier 'Friends,' illustrating the impact a well-chosen title can have on audience engagement.
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