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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 297- GUEST:🏬OUT-OF-HOME Advertising [for all company sizes - business and consumer!] w/Co-Founder OneScreen.ai Greg Wise!
Mar 28, 2025
Greg Wise, co-founder and chief customer officer of OneScreen.ai, shares his expertise on out-of-home advertising, discussing its evolution and diverse applications for businesses of all sizes. He highlights innovative strategies like mobile digital billboards and account-based marketing using geofencing. Greg also provides insights into cost-effective options, such as LED trucks starting at $500 for targeted campaigns and the surprising affordability of Times Square billboard spots. His emphasis on creativity in messaging reveals the evolving landscape of this dynamic marketing channel.
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Quick takeaways
- Out-of-home advertising has evolved to include diverse formats, enabling innovative and engaging marketing strategies for all businesses.
- This approach is accessible for companies of all sizes, allowing even startups to effectively leverage targeted campaigns without large budgets.
Deep dives
The Evolution of Out-of-Home Advertising
Out-of-home advertising has significantly evolved beyond traditional billboards, encompassing a wide variety of formats such as bus shelters, airport ads, vehicle wraps, and even drone projections. This diversity not only broadens the opportunities for advertisers but also makes the approach more engaging and innovative. Marketers can now explore unconventional mediums like experiential marketing, which includes unique stunts such as dropping a wrecking ball on a car in a crowded city. This expansive approach allows brands to capture attention in creative ways that stand out in today's saturated marketing landscape.
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Listen to the best highlights from the podcasts you love and dive into the full episode