In this episode of "Do This, Not That," host Jay Schwedelson welcomes Greg Wise, co-founder and chief customer officer at OneScreen.ai, to discuss out-of-home advertising and marketing. This marks the first time the podcast has covered this topic, and Greg shares valuable insights on how businesses of all sizes can leverage out-of-home advertising for effective marketing campaigns.
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Best Moments:
(00:39) Introduction to out-of-home advertising with guest Greg Wise
(01:43) Greg's background from HubSpot to founding a company in out-of-home advertising
(03:14) Definition of out-of-home marketing beyond just billboards
(05:31) Account-based marketing (ABM) strategies using out-of-home advertising
(07:54) Accessibility of out-of-home advertising for companies of all sizes
(09:41) Example of LED trucks starting at $500-1000 per day for targeted campaigns
(11:11) Case study of promoting at conferences without being an exhibitor
(14:15) Best and worst uses of out-of-home advertising dollars
(15:33) Times Square billboard exposure can cost as little as $1000 for a 10-second spot
(17:58) How out-of-home advertising has evolved into a data-driven performance channel
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Guest Bio:
Greg Wise is the co-founder and chief customer officer at OneScreen.ai, a company specializing in out-of-home advertising solutions. With a background at HubSpot where he helped build the ecommerce team, Greg transitioned from SaaS to commercial real estate before founding OneScreen.ai in early 2020 (ironically during pandemic lockdowns). His company helps businesses of all sizes leverage the power of out-of-home advertising through data-driven strategies, making traditional advertising formats more accessible and measurable for modern marketers.
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