Greg Wise, co-founder and chief customer officer of OneScreen.ai, shares his expertise on out-of-home advertising, discussing its evolution and diverse applications for businesses of all sizes. He highlights innovative strategies like mobile digital billboards and account-based marketing using geofencing. Greg also provides insights into cost-effective options, such as LED trucks starting at $500 for targeted campaigns and the surprising affordability of Times Square billboard spots. His emphasis on creativity in messaging reveals the evolving landscape of this dynamic marketing channel.