Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep.294- SECRET to 40% Email Open Rate INCREASE! ➕I don't like Las Vegas | Jay’s SCOOP
7 snips
Mar 21, 2025 Discover how microsegmentation can skyrocket your email open rates and boost social media engagement. Jay Schwedelson emphasizes the importance of specificity in marketing, urging brands to ditch vague messages for clear, targeted communication. Alongside powerful business examples, he humorously shares his personal struggles with planning a Vegas trip, revealing the clash between party plans and a desire for relaxation. Tune in for relatable storytelling and insightful marketing tips that can transform your strategy.
AI Snips
Chapters
Transcript
Episode notes
Specificity in Marketing
- Stop creating vague marketing campaigns and unclear messages.
- Focus on being specific and telling the audience exactly what you offer and how it benefits them.
Micro-Segmentation in Email
- Use micro-segmentation in email subject lines to increase open rates.
- Mention the specific target audience and the benefit of your product/service in the subject line.
Micro-Segmentation Across Channels
- Apply micro-segmentation to other marketing channels like social media, search ads, and email body copy.
- Be overly specific about who your product is for to speed up conversions.