In this episode of the "Do This, Not That" podcast, Jay Schwedelson dives deep into the power of specificity in marketing. He outlines how using microsegmentation can dramatically enhance your email open rates and social media engagement, leading to more conversions. Jay emphasizes the need to stop vague marketing messages and instead focus on clear, targeted communication that resonates with your audience.
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Best Moments:
0:00 - Introduction
0:26 - The problem with vague marketing
1:50 - Microsegmentation explained
2:15 - Business examples of microsegmentation
2:54 - Consumer examples of microsegmentation
4:00 - Applying microsegmentation to other marketing channels
5:58 - Sponsor message: Marigold
6:26 - Jay's personal story: Vegas guys' trip dilemma
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