Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ep. 296- Ask Us ANYTHING❓What are CLICK TRIGGERS? (easy 20% Increase in Clicks!)➕Karen is TOUGH First Name!

Mar 26, 2025

Discover the secrets of boosting your click-through rates with unique strategies known as "click triggers." Learn how small tweaks can lead to impressive increases in conversions, with statistics showing a 20% boost in email and 14% in landing page performance. The hosts also chat about how cultural references to names, like 'Karen,' can influence marketing perceptions. Plus, they share personal anecdotes and even connect marketing insights to the world of reality TV and upcoming virtual events!

12:03

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Incorporating click triggers like 'No credit card required' can significantly boost email click rates by over 20% and conversions by 14%.

The choice of call-to-action button color, particularly blue, can increase conversion rates by 31%, highlighting the importance of testing color effectiveness.

Deep dives

The Power of Click Triggers

Click triggers are crucial for boosting engagement in marketing campaigns. These small pieces of persuasive text placed near call-to-action buttons can significantly enhance click-through rates and conversions. Examples of effective click triggers include phrases such as 'No credit card required' or 'Free 14-day trial' that address common consumer hesitations and create a sense of urgency. Incorporating these click triggers into emails and landing pages can increase click-through rates by over 20% and conversion rates by approximately 14%, making them an essential tactic for marketers.

Intro

2min

Boosting Engagement: The Power of Click Triggers

7min

Connecting Through Reality TV and Virtual Events

3min

In this episode of "Do This, Not That," host Jay Schwedelson shares a little-known tip on enhancing click-through and conversion rates. Jay offers actionable advice, including a unique strategy involving "click triggers." The episode also touches on relatable anecdotes and a light-hearted Q&A segment.

=================================================================

Best Moments:
(00:45) Introduction to the "Ask Us Anything" format with work questions and ridiculous questions
(01:08) Discussion about names becoming problematic due to cultural references (Karen, Chad, Alexa)
(02:08) Question from Karen about boosting click-through and conversion rates
(02:36) Introduction to click triggers - what they are and how they work
(03:53) Examples of effective click triggers for B2B marketing
(04:15) Examples of effective click triggers for B2C marketing
(05:34) Statistics on how click triggers improve email click rates by 20% and landing page conversions by 14%
(06:36) Real-life examples of click triggers in personal relationships
(06:42) Data on call-to-action button colors (blue outperforming others by 31%)
(07:42) Brief sponsor message for Marigold
(08:30) Addressing a critical question about discussing reality TV on a marketing podcast
(11:08) Announcement about GuruConference.com registration opening soon

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export