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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
SPECIAL SERIES ==>Email Quick Wins!<== | BATHROOM Break #48 COLLAB: The Marketing Millennials + Do This, Not That)
Mar 31, 2025
Join two marketing experts as they dish out quick email marketing tips that can elevate your strategy instantly. Discover why every email should feel like the first touchpoint and learn to harness the power of your logo click-throughs. They explore the necessity of purging unengaged subscribers and debunk common myths about send times. Plus, uncover the importance of email preheaders and celebrate unsubscribes as constructive feedback. With a mix of humor and insight, this session is a must-listen for aspiring marketers!
15:27
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Quick takeaways
- Every email should be treated like a first impression to maximize engagement and reflect the brand's quality.
- Maintaining an engaged email list through regular cleaning improves deliverability and prioritizes quality over quantity for better performance.
Deep dives
Maximizing Email Engagement
Treating every email as if it is a recipient's first interaction is crucial for maximizing email engagement. This approach emphasizes the importance of every message, particularly the welcome email, as a reflection of your brand. By ensuring that all communications maintain high quality and relevance, marketers can avoid complacency that may harm engagement metrics. Also, focusing on click-through rates from elements like logos in emails, which account for almost 19% of all clicks, allows for strategically directing traffic toward key offers rather than merely the homepage.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode