Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold cover image

SPECIAL SERIES ==>Email Quick Wins!<== | BATHROOM Break #48 COLLAB: The Marketing Millennials + Do This, Not That)

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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The Importance of Consistency and Hypothesis in Email Marketing

This chapter highlights the critical role of formulating a hypothesis in marketing, particularly for analyzing email campaign outcomes and unsubscribe rates. It also underscores the significance of consistent branding, suggesting that familiar symbols can enhance audience engagement and retention across channels.

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